Our merchandising strategy is rooted in forward thinking and competitive analysis. We regularly conduct in-depth comp shopping across major global markets, identifying emerging patterns and gaps in the landscape. This insight allows us to lead with innovation, not imitation.
We collaborate with retailers to create on-brand, trend-forward product collections that align with the next big thing—not last season’s bestsellers. Our team acts as a retail intelligence partner, helping you stay three steps ahead of the competition.